Privacy Policy
Last updated: January 2026. This policy explains how Top10BritishCasinos.com collects, uses, and protects your personal data in compliance with UK GDPR.
Summary: We collect minimal personal data, never sell it to third parties, and use it only to improve your experience. You have the right to access, correct, or delete your data at any time.
1. Who We Are
Top10BritishCasinos.com is operated as a UK-based affiliate marketing website for online casino reviews and comparisons. For data protection purposes, we are the data controller for personal information collected through this Website.
Contact: privacy@top10britishcasinos.com
2. What Data We Collect
We collect the following types of data:
- •Usage Data: Pages visited, time on site, browser type, device type, IP address (anonymised).
- •Contact Form Data: Name, email address, and message content when you submit our contact form.
- •Cookie Data: Cookie preference choices, session identifiers, and click tracking IDs (gclid) for affiliate tracking.
- •Analytics Data: Aggregated, anonymised data about how visitors use our website (via Google Analytics, with your consent).
3. How We Use Your Data
We use your data for the following purposes:
- ✓To provide and improve our website and casino review services
- ✓To respond to enquiries submitted via our contact form
- ✓To analyse website usage and optimise user experience (with consent)
- ✓To track affiliate referrals and commissions (anonymised click IDs)
- ✓To comply with legal and regulatory obligations under UK law
4. Legal Basis for Processing
We process your personal data on the following legal bases under UK GDPR:
- •Consent: For analytics and marketing cookies, where you have given explicit consent via our cookie banner.
- •Legitimate Interests: For security, fraud prevention, and improving our services in ways that do not override your rights.
- •Legal Obligation: Where required to comply with UK law or regulatory requirements.
5. Cookies
We use cookies to operate our website and (with your consent) to analyse traffic and personalise content. You can manage your cookie preferences at any time through our cookie consent banner or your browser settings.
| Cookie | Purpose | Duration |
|---|---|---|
| cookie_consent_v2 | Stores your cookie preferences | 1 year |
| gclid | Affiliate click tracking ID | 30 days |
| _ga | Google Analytics (with consent) | 2 years |
| _gid | Google Analytics session (with consent) | 24 hours |
6. Third-Party Sharing
We do not sell your personal data. We may share anonymised or aggregated data with:
- •Google Analytics — for website analytics (requires your consent)
- •Google Ads — for advertising measurement (requires your consent)
- •Casino affiliate networks — anonymised click ID data only
- •Legal authorities — where required by UK law
7. Your Rights Under UK GDPR
As a UK resident, you have the following rights regarding your personal data:
Right of Access
Request a copy of your personal data
Right to Rectification
Correct inaccurate data we hold
Right to Erasure
"Right to be forgotten" — delete your data
Right to Portability
Receive your data in a portable format
Right to Object
Object to processing based on legitimate interests
Right to Withdraw Consent
Withdraw consent at any time
To exercise any of these rights, contact privacy@top10britishcasinos.com. You also have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO) at ico.org.uk.
8. Data Retention
We retain personal data only for as long as necessary for the purposes outlined in this policy, or as required by law. Contact form submissions are retained for 12 months. Analytics data is retained according to Google's standard retention periods (26 months). Cookie data is retained for the periods specified in the cookie table above.
9. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our Website uses HTTPS/SSL encryption for all data transmission.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Continued use of the Website after changes constitutes acceptance of the updated policy.